WALMART

TITLE:  "NICKELODEON TOY RUN FAMILY STYLE @ WALMART"

We updated Nickelodeon’s Toy Run from the ‘90s with a broadcast, Instagram, Twitter, and Facebook Live campaign. The best change? Not needing to mail in a postcard to enter.

Sweepstakes: Directors: Docter Twins - Editor: Stacy Peterson

Facebook Live: Director: Carrie Stett - Recap Videos: Editor: Jason Jones

Instagram Story (5 frames)

Instagram Tune-In

Instagram Story AD

Instagram/Twitter Social Recap

THE NUMBERS:

  • Sweeps entries: 150k+

  • Linear impressions 64m

  • Facebook Live viewers 690k

  • Total Social Impressions 27.3m

Watch the full Facebook live HERE