WALMART
TITLE: "NICKELODEON TOY RUN FAMILY STYLE @ WALMART"
We updated Nickelodeon’s Toy Run from the ‘90s with a broadcast, Instagram, Twitter, and Facebook Live campaign. The best change? Not needing to mail in a postcard to enter.
Sweepstakes: Directors: Docter Twins - Editor: Stacy Peterson
Facebook Live: Director: Carrie Stett - Recap Videos: Editor: Jason Jones
Instagram Story (5 frames)
Instagram Tune-In
Instagram Story AD
Instagram/Twitter Social Recap
THE NUMBERS:
Sweeps entries: 150k+
Linear impressions 64m
Facebook Live viewers 690k
Total Social Impressions 27.3m
Watch the full Facebook live HERE