NATIONWIDE

TITLE:  “USE YOUR HEAD.  WEAR A HELMET”

The simplest solution is usually the best one. Even when trying to get a turtle to sit on a girl’s shoulder.

Director:  Craig Brownrigg - Editor: John Piccolo

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“As Nationwide continues to roll out the Make Safe Happen program, it’s critical that our safety message reaches young children.  Partnering with Nickelodeon was a great way to connect with kids 7-12 years old across the country. We want to show them that wearing a bike helmet can be cool. Our message is simple — ‘Use your head, wear a helmet.’”

- Rich Foster, Nationwide’s vice president of Brand Strategy and Customer Experience