NATIONWIDE
TITLE: “USE YOUR HEAD. WEAR A HELMET”
The simplest solution is usually the best one. Even when trying to get a turtle to sit on a girl’s shoulder.
Director: Craig Brownrigg - Editor: John Piccolo
“As Nationwide continues to roll out the Make Safe Happen program, it’s critical that our safety message reaches young children. Partnering with Nickelodeon was a great way to connect with kids 7-12 years old across the country. We want to show them that wearing a bike helmet can be cool. Our message is simple — ‘Use your head, wear a helmet.’”
- Rich Foster, Nationwide’s vice president of Brand Strategy and Customer Experience